PPC & Paid Advertising for HVAC contractors in Richmond

PPC & Paid Advertising in Richmond — local context

We run Google Ads, Local Service Ads, Meta Ads, and YouTube campaigns engineered around HVAC buyer intent and seasonality. Every dollar is tracked back to phone calls, form fills, and booked jobs. No vanity metrics — only cost-per-lead, cost-per-booked-job, and return-on-ad-spend reported to you every week.

In Richmond specifically

Richmond has a strong Mandarin/Cantonese-speaking customer base. Multilingual landing pages and ads improve HVAC lead quality. Climate: mild coastal, low elevation, humid. Competition: high. Population: 209,937.

That means our ppc & paid advertising approach for Richmond HVAC contractors is tuned to local search behaviour, local CPC pricing, and the specific competitors operating in this market.

What's included

• Google Ads search + Local Service Ads (LSA) with Google Guarantee badge management
• Meta Ads (Facebook + Instagram) for retargeting and seasonal demand spikes
• YouTube + TikTok video campaigns for brand-awareness and high-ticket installs
• Call tracking + offline conversion import (booked jobs → Google Ads bid signal)
• Weekly campaign reviews + monthly strategy calls with full revenue attribution